We all know that one musician that is super talented but yet not getting the popularity that they deserve, yet at the same time far less talented musicians are everywhere. The difference between the two isn’t just talent it is marketing. The music industry has changed a great deal since the birth of the internet and the burden of marketing has shifted from the record label to the performer. Here is some music marketing 101 to help kick start your career.
Let People Know You Exist
Marketing anything starts with letting people know that you are there, it is no different for music. You have to let people here your music before they can buy it. Music doesn’t sell itself know matter how talented that you are. You’re also going to face competition from every other musician that wants to make it too. You have to start by letting people know your music exists and it is worth buying.
Interact with Fans
If you are using the internet to market your music and you should be then you are going to have to respond to comments from fans and haters alike. When you interact like this you become a real person, replying to fans will help you grow your base. It will be a lot easier to convince someone who feels they know and like you to buy your music or come to your shows.
Marketing is an Ongoing Process
Not only do you need to understand marketing is important you need to do it consistently. Even the Rolling Stones still do marketing, the only difference is they are successful enough to have someone else do it for them. Marketing your music needs to be an ongoing process, set aside time each day to interact on social media, or hire someone to do it for you. Let your fans know about new music and give them sneak peeks. This brings us to the next point.
Get Others Involved
While marketing your music isn’t necessarily difficult it can be time consuming, especially as you are trying to grow an audience. Get some help. You can get fans to help, work with a marketing team. Your first love is making music and marketing should be a means to an end, so work with others. You still get your music to the market but you get to concentrate on what you do best.
The music industry has changed so much in the past two decades, you don’t have to wait to get signed or be at the mercy of the record label anymore. You can take control of your own music and learn how to market it yourself.